Challenge
Garrett Motion needed to create an educational content strategy that would:
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Attract and engage the mechanic community while reinforcing brand authority.
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Address the complexity of turbocharger technology in a digestible and informative way.
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Establish a long-term SEO strategy to drive consistent organic traffic.
Garrett's content infrastructure
By utilizing my SEO expertise and content strategy skills, I developed a framework that not only addressed Garrett Motion’s immediate content needs but also established a sustainable system for long-term traffic and engagement.
SEO
optimised articles
50+
Organic sessions
20k+
Social media
likes
30k
Solution
To meet these objectives, I designed a structured content framework that aligned with both SEO best practices and industry-specific knowledge needs.
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Phase 1: Idea Generation - Using SemRush and audience research, I identified the most frequently asked questions from the mechanic community, leading to the creation of 50 targeted article topics focused on high-value queries.
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Phase 2: Technical Validation - Given the complex nature of turbochargers, I ensured all content underwent expert review for accuracy, reinforcing Garrett Motion’s reputation for high-quality educational content.
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Phase 3: Content Creation & Optimization - I worked closely with copywriters and designers to develop engaging, SEO-optimized content, blending technical insights with compelling visual storytelling.
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Phase 4: Publishing & Distribution - I published the finalized content on Garrett Motion’s WordPress platform, leveraging Sprout Social to maximize reach through both organic and paid social campaigns.
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Phase 5: Performance Tracking & Optimization - To ensure continuous success, I monitored engagement metrics, refined content based on SEO performance, and iterated on future content strategy.
Conclusion
Through ongoing analysis and optimization, this content strategy successfully drove high-quality organic traffic to Garrett Motion’s Knowledge Center, strengthening the company’s SEO performance and digital presence.
Challenge
Garrett Motion needed to create an educational content strategy that would:
-
Attract and engage the mechanic community while reinforcing brand authority.
-
Address the complexity of turbocharger technology in a digestible and informative way.
-
Establish a long-term SEO strategy to drive consistent organic traffic.
How did the process look like?
Every detail has been considered.
What do you mean by infrastructure?
Having a consistent system and a long term plan is essential!
First result on Google?
Not a problem!
Final product?
Check for yourself!
